about us
Welcome to the delectably fragrant world of Belle Fleur New York, established in 2008 out of a desire to promote the beauty of fragrance through the distinct artistic vision of Meredith Waga and Tony Perez. Coming from highly creative fields of fashion, flowers and architecture, we use our passions, travels and collective experience as inspiration to create olfactive narratives that stir emotions and stimulate our memories. Our unrelenting desire for authenticity drives our quest to obtain the most exquisite natural ingredients and to produce exceptionally unique fragrances of uncompromising luxury.
FOUNDERS & CREATORS:
MEREDITH WAGA & TONY PEREZ
Widely considered a trendsetter in the art of floral design, Meredith Waga, founder of New York City’s acclaimed Belle Fleur, has spent years surrounded by the heavenly fragrance of the world's most exquisite flowers. Her early training and experience in fashion design included stints with some of the top couture houses in the world. It was during a period of study in Paris that she came to fully understand the strong but ethereal connection
between nature and fragrance. Capturing the ephemeral beauty of a bouquet, of a freshly snipped flower and of the emotions they evoked, became her obsession.
Tony spent his youth traveling the world, being captivated by each distinct culture and forming his appreciation for rare and uncommon treasures. The son of a diplomat, he grew up in Ecuador, Belgium, Switzerland and Turkey, exploring at every opportunity. Having trained as an architect, his interest in fragrance piqued when designing a project that required ambient scenting. Realizing the potential impact of fragrance on our personal environments, he immersed himself into the world of scent and found the perfect partner in Meredith.
To learn more about us, click the link below:
Perfume Magazine | Interview
