Our 'Petal' It Forward Initiative for 2020

With your help, we will 'Petal it Forward' to twelve charities near and dear to our hearts. This month, we are contributing to the AUSTRALIAN RED CROSS in support of Australia's communities and wildlife, so devastatingly affected by bushfires.

Events Flowers
Our 'Petal' It Forward Initiative for 2020

We wanted to reach out and make an impact with our first post of 2020 and we think you'll be delighted to hear about our new, year-long charity initiative. 

Belle Fleur Flowers is thrilled to be celebrating our 25th year of being part of the most wonderful and heartwarming moments. Using flowers as our medium, we have played cupid for thousands of New Yorkers; we’ve designed weddings for hundreds of blissful couples, the Queen Bee, and even a prince. Our blooms have healed souls and mended friendships, and turned chaos into order; little girls receiving Sweet Peas from their Dads; bosses thanking assistants for burning the midnight oil. We’ve sent posies from dogs to cats, and have chartered a helicopter to deliver orchids to the Hamptons. Some outrageous orders, but mostly just sincere and heartfelt.

We share in this collective narrative and we are grateful for being your fleuriste.

As a way to honor you, our loyal clients, we will be your liaison to 'Petal' it Forward. Each month Belle Fleur will donate a portion of our floral gifting business to a charity carefully selected and close to our hearts. 

Thank you all for your support! - Meredith & the Belle Fleur team.

January 2020: Australian Red Cross February 2020: American Heart Association March 2020: GirlForward April 2020: Pure Earth May 2020: Every Mother Counts June 2020: The Trevor Project July 2020: The Honeybee Conservancy August 2020: Healthy Child Healthy World September 2020: Pajama Program October 2020: Pink Pony Promise November 2020: City Harvest December 2020: Make A Wish Foundation

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In dense urban environments, the magic of hidden gardens happen in the most unexpected of places

Events Flowers Fragrance

Although a rarity, experiencing an intimate rooftop in New York City is one of the most splendid and surprising wonders of city life. As New Yorkers, we rarely look up as we make our way through the stone and glass canyons that surround us on our daily pilgrimage to and from work. It’s difficult to imagine that housed atop some of these structures exist tiny gems of lush intimacy - jewels in the sky that offer respite from the noise and harshness of a bustling city below.

One such place, where we had the honor of designing and hosting an intimate gathering of industry friends a few weeks ago for a night of music, dinner and drinks, was 620 Loft and Garden. One would never think that hidden atop the two, six story buildings flanking the Fifth Avenue walkway to Rockefeller Center, exists not one but two stunningly beautiful and intimate oases. Though far from being high in the sky, this intimate setting offers the most spectacular views of Midtown East and St. Patrick’s Cathedral. For the event, two long communal dining tables adorned with feathery, pinkish astilbe centerpieces under a cascading canopy of eucalyptus, were set in the middle of the garden with the scent of our Velvet Santal wafting throughout. The perfectly manicured bushes, blooming flowers and the azure reflecting pool couldn't help but give the feeling of being transported to the grounds of a lovely chateau in the French countryside, though oddly surrounded by the surreal vignettes of classic Midtown New York City.

Interested in what that night may have smelled like? Try our Velvet Santal, an exotic blend of spice, sandalwood, oud and Turkish rose absolute.

images 3, 4, 5 & 6 Photograph by Roey Yohai

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The Bridal Council: 10 Questions With Meredith Waga & Tony Perez

An interview on heritage, brand-building
and the passion for fragrance

Events Flowers Fragrance
The Bridal Council: 10 Questions With Meredith Waga & Tony Perez

Insight and trend experts at The Bridal Council interview the founders of Belle Fleur to talk fragrance, branding and our passions in their popular “10 Questions with…” segment.

1. How did your background in fashion/architecture help you build your brand?

Diverse backgrounds bring a completely fresh and different facet to how we approach and think about designing flowers and/or fragrances. There’s an inherent order and an anchoring to concept in architecture which bodes well in fragrance creation, and fashion is rooted in texture, color, pattern and composition, so these backgrounds have been instrumental in guiding our aesthetics and creativity, ensuring we are always looking at things from a unique perspective.

2. What are the most important qualities of your brand?

Authenticity. We are a brand whose products and services were born out of a true passion for what we do, and we are experts in our fields. But it goes further: We are interested in promoting scent that makes connections to places, history and nature with the belief that modern perfumery should be less revolutionary and more evolutionary in process - where a respect for nature, the raw materials and the art of fine craftsmanship are the foundation of our brand values.

Interested in our answers to the other questions? Read more here.

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