BFMAGAZINE

Insight and trend experts at The Bridal Council interview the founders of Belle Fleur to talk fragrance, branding and our passions in their popular “10 Questions with…” segment.

1. How did your background in fashion/architecture help you build your brand?

Diverse backgrounds bring a completely fresh and different facet to how we approach and think about designing flowers and/or fragrances. There’s an inherent order and an anchoring to concept in architecture which bodes well in fragrance creation, and fashion is rooted in texture, color, pattern and composition, so these backgrounds have been instrumental in guiding our aesthetics and creativity, ensuring we are always looking at things from a unique perspective.

2. What are the most important qualities of your brand?

Authenticity. We are a brand whose products and services were born out of a true passion for what we do, and we are experts in our fields. But it goes further: We are interested in promoting scent that makes connections to places, history and nature with the belief that modern perfumery should be less revolutionary and more evolutionary in process - where a respect for nature, the raw materials and the art of fine craftsmanship are the foundation of our brand values.

Interested in our answers to the other questions? Read more here.